Kim has worked with the United Way of Western CT for over 16 years which gives her a unique perspective
learning about and working to improve the quality of life for those impacted by poverty, mental health,
substance abuse, and homelessness. This perspective enabled her to re-imagine how low-income working
households access social services, and build a connection for businesses and individuals to offer a
hand-up instead of a hand-out. She launched Prosperity Digital Marketplace (PDM), the non-profit
technology start-up subsidiary of UWWCT to build this marketplace for households living paycheck to
paycheck. Everything she does for Prosperi-Key is aimed at making a difference by finding the most
effective way of connecting resources with those in need, whether it’s employees, donors, businesses,
fellow nonprofits, or volunteers.
Kimberly Morgan, CEO
“Stepping out on a limb, trusting that it will all
work for good!”
Anita is a strong, cause-driven leader helping shape both the team and product at PDM. She believes in
the need to truly understand both the business and the market, which is why she emphasizes building
deep, meaningful relationships with ALICE and other stakeholders. Her qualities have helped her swiftly
and efficiently translate the United Way’s research of this hard working population living paycheck to
paycheck into a product roadmap, and ultimately Kim’s vision of a platform that connects communities in
a new and exciting way, for all the stakeholders of Prosperi-Key.
Anita Amit, Chief Product Officer
“Be the change you wish to see in the world.”