Kim has worked with the United Way of Western CT for over 16 years which gives her a unique perspective learning about and working to improve the quality of life for those impacted by poverty, mental health, substance abuse, and homelessness. This perspective enabled her to re-imagine how low-income working households access social services, and build a connection for businesses and individuals to offer a hand-up instead of a hand-out. She launched Prosperity Digital Marketplace (PDM), the non-profit technology start-up subsidiary of UWWCT to build this marketplace for households living paycheck to paycheck. Everything she does for Prosperi-Key is aimed at making a difference by finding the most effective way of connecting resources with those in need, whether it’s employees, donors, businesses, fellow nonprofits, or volunteers.

Anita is a strong, cause-driven leader helping shape both the team and product at PDM. She believes in the need to truly understand both the business and the market, which is why she emphasizes building deep, meaningful relationships with ALICE and other stakeholders. Her qualities have helped her swiftly and efficiently translate the United Way’s research of this hard working population living paycheck to paycheck into a product roadmap, and ultimately Kim’s vision of a platform that connects communities in a new and exciting way, for all the stakeholders of Prosperi-Key.

Melissa is our link to one of the most important parts of Prosperi-Key, the members who need help stretching their hard-earned paychecks with new and existing opportunities all in one place. Her personal life experience as a single mother of 3, professionally in customer service and as a nonprofit program director helping lower income families, brings the secret sauce to Prosperi-Key. She, along with our ALICE Advisory Board have been integral throughout the shaping of the platform ensuring the voice of the user is always at the table, thereby ensuring PDM’s impact every step of the way.

Prior to joining the team, Rosalie worked for the United Way of the Greater Dayton Area (UWGDA) serving as the Director, HelpLink 211, covering a nine-county area supporting 1.6 million residents. As Director, Rosalie every day encountered those who were hardworking and struggling financially but didn’t qualify for assistance. Concurrently serving as the Prosperi-Key program manager for the UWWGDA, she saw how PK could benefit these neighbors. Prior to entering the nonprofit field, Rosalie spent over thirty years developing and implementing complex federal programs. She draws on her nonprofit, on-the-ground PK and federal experience in establishing the business framework for Prosperi-Key.